Search is changing fast. In this episode I explain the differences between SEO, SEM, and the new GEO, or Generative Engine Optimization. We look at what each one does, when to use them, and why GEO is quickly becoming essential for anyone who wants their brand to be visible in the age of AI.
Whether you are a founder, a marketer, or simply curious about where search is heading, this episode gives you a practical and clear picture of how to stay ahead.
