We used to type a few words into search, hit enter, and scroll through a page of links. Now we ask a question and an AI tool gives us one answer. If that answer does not mention your brand, you will be invisible to the AI answer.
This short episode is an introduction to my new book, Generative Engine Optimization (GEO).
I talk about this change in search and the problems the book is written to help with, such as:
Why showing up in the AI answer changes how brands and creators get discovered
What this means for smaller teams that cannot rely only on big ad budgets
How GEO helps you make your work easier for AI to understand, so it can appear in the answers people already read
If these questions are on your mind, this short introduction will give you a sense of where the book is going.
